DESIGNER. PACKAGING NERD. PROFESSIONAL PROBLEM SOLVER.
Turning ideas into products that look good and work in the real world.
I'm Lucía — a senior designer, illustrator, and creative problem solver with 18+ years of experience in packaging design, print production, and project management. I love bringing products to life from concept to shelf and building strong relationships along the way.
✦ Packaging Design ✦ Print & Production ✦ Project Management ✦ Illustration ✦
Superpowers & expertise.
Dielines & Production
Where creativity meets reality checks.
Packaging systems, production files, print specs, and catching issues before they become expensive.
Print & Prepress
CMYK is my second language.
Press-ready artwork, color management, and production-ready files for optimal printing.
Vendor Relationships
Friends in high places. Mostly printers.
Building partnerships that keep projects moving smoothly.
Project Management
Chaos goes in. Organized plans come out.
Managing timelines, stakeholders, updates, and moving pieces.
Design Systems
Keeping 200 SKUs from becoming 200 inconsistencies.
Building scalable packaging systems that stay consistent across product lines, updates, and launches.
Product Lifecycle
From first concept to retail shelf.
Managing design, production, and launch so products actually make it to market.
Stuff that escaped my sketchbook.
Collected over the years.
18+
Years of creative chaos and curiosity.
Hundreds
Countless
Too Many
Final_final_V3.ai
files that eventually made it to print.
Of projects successfully brought to life.
Last-minute disasters avoided.